Red Robin
Evolving With
Customer Demand
Investor Presentation
ICR Conference – January 2017
2
Forward-Looking Statements
Forward-looking statements in this presentation regarding our strategic plan and business initiatives, advertising
approach, deployment of resources, growth including take out and lunch occasions and timing thereof, operational
changes, same store sales growth, margin expansion, deployment of capital, certain statements including, but not
limited to, those under the headings “Game is Changing,” “Going Where Guest Wants,” “Regaining Operational Edge,”
“Financial Upside” and statements regarding the outlook for 2017 and all other statements that are not historical facts,
are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements
are based on assumptions believed by us to be reasonable and speak only as of the date on which such statements
are made. Without limiting the generality of the foregoing, words such as “should,” “will,” “expect,” “complete,”
“continue,” “increase,” “emphasize,” “planned,” “developing,” “expanding,” “growing” or “potential,” or the negative or
other variations thereof or comparable terminology are intended to identify forward-looking statements. Except as
required by law, we undertake no obligation to update such statements to reflect events or circumstances arising after
such date, and we caution investors not to place undue reliance on any such forward-looking statements. Forward-
looking statements involve risks and uncertainties that could cause actual results to differ materially from those
described in the statements based on a number of factors, including but not limited to the following: the effectiveness of
our business initiatives and strategies related to guest engagement, operational efficiencies and restaurant
development; the ability to achieve anticipated revenue and cost savings from these and other initiatives; general
economic conditions; competition in the casual dining market and discounting by competitors; changes in commodity
prices; the cost and availability of capital or credit facility borrowings; the adequacy of cash flows or available debt
resources to fund operations and growth opportunities; the ability to fulfill planned expansions, including both new and
existing markets; federal, state and local regulation of our business; and other risk factors described in our annual
report on Form 10-K, our quarterly reports on Form 10-Q and our periodic reports on Form 8-K (including all
amendments to those reports (collectively, our “Reports”) filed with the U.S. Securities and Exchange Commission.
Investors are directed to consult our Reports for further information.
3
Red Robin Today
• Differentiated Brand
• Deep Guest Affinity
• Regaining Our Operational Edge
• Strong Financial Footing
• Drive to Innovate
4
Challenging Times
2016
2017
5
Getting Our “Mojo” Back
• Everyday Value News at
$6.99 with Famous
Bottomless Steak Fries
• Improved Guest Service –
Speed & Bottomless
• New Advertising Approach
• Streamlined Structure –
redeployed resources
6
BlackBox Traffic Gap
-150
-90
-60
120
240
-200
-150
-100
-50
0
50
100
150
200
250
Q4-15 Q1-16 Q2-16 Q3-16 Q4-16
Traffic Performance vs. Industry (bps)
Source: Based on Black Box Intelligence Casual Dining (All Cuisine) peers as of January 6, 2017
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Game is Changing
• 2x Growth “Take-out Dinner”
Demand Over 5 Years
• “Lunch on the Run” Also
Growing Rapidly
• Current Carry-out Lacking
Focus
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Going Where Guest Wants
• Differentiated Service and Strong Burger Equity
Carry-out
Delivery
Large Party Options and Catering
• 10+ Work Streams in Test
• Sequential rollouts over Q2–Q4 ’17
• Not “One Size Fits All”
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“Red Robinesque”
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Regaining Operational Edge
• Focus on What Matters
Most
• Provide Effective Tools &
Technology
• Simplify Wherever Possible
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Guest is Noticing
40
45
50
55
60
65
70
75
NPS
Q4 ’16 NPS - 63
Guest Voice – RRGB USA
Sept ‘15-Dec ‘16
Q4 ’15 NPS - 54
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Guest is Noticing
0
5
10
15
20
Detractors
Guest Voice – RRGB USA
Sept ‘15-Dec ‘16
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Sources of NPS Improvement
• Coming on All Fronts
• Restaurant Cleanliness
• Bottomless
• Attentive & Enthusiastic
• Met Needs for Service Time
• Service Quality and Speed = Key to Off Premise Success Too
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Why Red Robin?
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Financial Upside
• Topline/Same Store Sales Growth
Traffic
Red Robin Loyalty
Carryout/Delivery/Catering
• Margin Expansion – Potential to Close Gap
• Free Cash Flow Opportunity – Balanced Deployment
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Wrap-Up – Winning Formula
• Great Burgers & Differentiated Service
• Give Guests What They Want, When They Want It, Where
They Want It and How They Want It
• All While Remaining The One and Only Red Robin
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https://youtu.be/jg2e3ffsOTzo
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Q&A