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Advertising Costs
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4 Months Ended |
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Apr. 20, 2014
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| Other Income and Expenses [Abstract] | |
| Advertising Costs |
Advertising Costs
Costs incurred in connection with the advertising and marketing of the Company are included in selling, general and administrative expenses. Advertising and marketing includes salaries and benefits of marketing personnel, advertising, media and marketing materials. Advertising production costs are expensed in the period when the advertising first takes place. Other advertising and marketing costs are expensed as incurred. Advertising and marketing costs were $12.3 million and $11.1 million for the sixteen weeks ended April 20, 2014 and April 21, 2013, which included $10.3 million and $8.6 million related to selling expense.
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- Definition
The entire disclosure of advertising costs. For those costs that cannot be capitalized, discloses whether such costs are expensed as incurred or the first period in which the advertising takes place. An entity also may disclose its accounting policy for cooperative advertising arrangements. No definition available.
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- Details
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