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Advertising Costs (Details) (USD $)
In Millions, unless otherwise specified |
4 Months Ended | |
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Apr. 20, 2014
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Apr. 21, 2013
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| Other Income and Expenses [Abstract] | ||
| Advertising and marketing costs | $ 12.3 | $ 11.1 |
| Selling related expenses | $ 10.3 | $ 8.6 |
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- Details
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- Definition
The aggregate total amount of expenses directly related to the marketing or selling of products or services. No definition available.
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- Definition
Expenses recognized in the period that are directly related to the selling and distribution of products or services. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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