|
Advertising Costs (Details) (USD $)
In Millions, unless otherwise specified |
4 Months Ended | |
|---|---|---|
|
Apr. 21, 2013
item
|
Apr. 15, 2012
|
|
| Advertising Costs | ||
| Advertising and marketing costs | $ 11.1 | $ 9.9 |
| Number of marketing and national media advertising funds to which the entity and franchisees must contribute a minimum percentage of revenue | 2 | |
| X | ||||||||||
|
- Definition
The number of marketing and advertising funds the entity and franchisees are required to contribute a certain percentage of revenue under the franchise agreements. No definition available.
|
| X | ||||||||||
|
- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
|
- Details
|