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Advertising and Marketing Costs (Details) (USD $)
In Millions, unless otherwise specified |
3 Months Ended | 9 Months Ended | ||
|---|---|---|---|---|
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Oct. 06, 2013
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Sep. 30, 2012
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Oct. 06, 2013
item
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Sep. 30, 2012
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| Advertising and Marketing Costs | ||||
| Advertising and marketing costs | $ 8.4 | $ 6.9 | $ 27.2 | $ 24.9 |
| Number of marketing and national media advertising funds to which the entity and franchisees must contribute a minimum percentage of revenue | 2 | |||
| X | ||||||||||
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- Definition
The number of marketing and advertising funds the entity and franchisees are required to contribute a certain percentage of revenue under the franchise agreements. No definition available.
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| X | ||||||||||
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- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Details
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