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Advertising Costs
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6 Months Ended |
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Jul. 13, 2014
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| Other Income and Expenses [Abstract] | |
| Advertising Costs |
Advertising Costs
Costs incurred in connection with the advertising and marketing of the Company are included in selling, general and administrative expenses. Advertising and marketing includes salaries and benefits of marketing personnel, advertising, media and marketing materials. Advertising production costs are expensed in the period when the advertising first takes place. Other advertising and marketing costs are expensed as incurred. Advertising and marketing costs were $11.1 million and $7.7 million for the twelve weeks ended July 13, 2014 and July 14, 2013, which included $9.9 million and $6.5 million related to selling expense. Advertising and marketing costs were $23.4 million and $18.6 million for the twenty-eight weeks ended July 13, 2014 and July 14, 2013, which included $20.2 million and $15.2 million related to selling expense.
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