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Advertising Costs (Details) (USD $)
In Millions, unless otherwise specified |
3 Months Ended | 6 Months Ended | ||
|---|---|---|---|---|
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Jul. 08, 2012
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Jul. 10, 2011
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Jul. 08, 2012
item
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Jul. 10, 2011
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| Advertising Costs | ||||
| Advertising and marketing costs | $ 8.1 | $ 7.9 | $ 18.0 | $ 16.8 |
| Number of marketing and national media advertising funds to which the entity and franchisees must contribute a minimum percentage of revenue | 2 | |||
| X | ||||||||||
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- Definition
Represents the number of marketing and national media advertising funds used to develop and distribute the entity's branded marketing materials, for media purchases and for administrative costs and to which the entity and franchisees are required to contribute a certain percentage of revenue. No definition available.
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| X | ||||||||||
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- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Details
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