Red Robin Asks Consumers: Do You "Obey The Egg?"

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Show Your Reverence for a Year of Free Gourmet Burgers

GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)-- Do you "Obey The Egg?" To celebrate the original fried egg-topped burger, the Royal Red Robin Burger, Red Robin Gourmet Burgers, Inc. (Red Robin) is bequeathing a year's worth of free burgers to three consumers who show the most egg-reverence.

"In 1973, Red Robin created the aristocrat of all burgers by crowning it with me, a fresh fried egg," said The Egg, Red Robin's most famous ingredient. "I hereby decree that you show your reverence by uploading your photo now."

Here's how the contest works: 

    --  Visitwww.ObeyTheEgg.com.
    --  Upload a photo of yourself "Obeying The Egg."
    --  Enhance your image with "Royal" icons.
    --  The contest ends on Feb. 13, 2011.
    --  Photos will be judged on creativity and how well you showcase Red Robin
        love and "Obey The Egg."
    --  Three winners will receive 12 Red Robin gift cards valued at $30 each.

While the egg is king, a court of delicious ingredients make up the Royal Red Robin Burger, including American cheese, crisp lettuce, tomato, mayo (a.k.a. the "duke of dressings"), bacon (the egg's obvious companion), and a fresh, never frozen, 100% grain-fed, USDA domestic ground beef burger, fire-grilled like a burger should be.

"Others have tried to replicate it, but the Royal Red Robin Burger, featuring me, a cage-free fresh fried egg, still reigns supreme," said The Egg. "And, you may notice that there's just something a little better about me than other eggs*."

Visit www.ObeyTheEgg.com to download some free royal goodness including a sign for your office that declares you are "out to lunch," a Red Robin ringtone or a royal screensaver that serves as a constant reminder for you to "Obey The Egg."

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc., a casual dining restaurant chain founded in 1969 that operates through its wholly owned subsidiary, Red Robin International, Inc., has been serving up wholesome, fun dining experiences in a family-friendly environment for more than 40 years. Red Robin, the "Smiling Burger(R)" expert, is famous for serving more than two dozen high-quality, Honest to Goodness(R) gourmet burgers with Bottomless Steak Fries(R), as well as a wide variety of salads, sandwiches, wraps, soups, appetizers, entrees and signature Bottomless Beverages(TM). There are more than 450 Red Robin(R) restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements. Red Robin... YUMMM(TM)! Connect with Red Robin on Facebook and Twitter.

*Red Robin serves 100% cage-free eggs in its 300+ company-owned restaurants.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6588471&lang=en 


    Source: Red Robin Gourmet Burgers, Inc.

Released January 27, 2011